Data Driven UX

Data is a constant presence in our lives and the stories they tell are essential to design by understanding the needs of people.

We do this by triangulating the quantitative and qualitative data from the research and analysis phase: this is Data Driven UX.

our process

According to the Zero Moment of Truth people form their own idea about a product or service even before they have had experience.
That’s why when we start a project, we start by listening and analyzing.

From context assessment to research

Our tools

We wrote about


Imke Bähr

Negli ultimi anni l’attenzione verso la User Experience è letteralmente esplosa, e con essa anche la confusione ad essa associata.

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